Analysis of the Role of Halal Labels in Muslim Consumers’ Purchasing Decisions
Keywords:
Halal Label, Purchasing Decision, Muslim ConsumersAbstract
This study aims to analyze the role of halal labels in the purchasing decisions of Muslim consumers through a literature review approach. The research uses a qualitative method by examining various relevant journals, books, and scientific articles. The findings indicate that halal labels play an important role in ensuring product halalness, increasing consumer trust, and becoming one of the main considerations in the purchasing decision-making process. In addition, halal labels help consumers obtain clear information about the products they consume. Although purchasing decisions are influenced by various factors such as price, product quality, and brand image, halal labels remain an important factor for Muslim consumers. Therefore, the presence of halal labels can provide benefits for both consumers and business actors in supporting the growth of the halal market.
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