Coffee Farming Business Model and Its Impact on the Local Economy
DOI:
https://doi.org/10.66931/jmb-572Abstract
This research is motivated by the situation in East Java, coffee plantations have become the main pillar in advancing the local economy and can increase people's income. However, many people in Sumberduren Village still sell their coffee harvest in wet logs. By looking at the abundant natural resources of coffee, especially since coffee has now become a mainstay in East Java, there is a need for innovation in product processing to increase the added value of coffee products and the selling price of coffee products. This research uses a qualitative type of research. The approach used in this research is a qualitative approach. This approach is a research procedure that produces descriptive data in the form of written or spoken words from organizations and behavior that is observed and directed at natural settings and individuals. Data collection techniques use observation, interviews and documentation. Data analysis was carried out using qualitative descriptive methods. The results of this research show that the contribution of coffee farming in increasing people's income in Sumberduren Village has had a broad impact. Previously they only earned around 44% of their income, but with the contribution of coffee farming businesses in Sumberuren Village it has increased. Which is quite good. This is based on the results of interviews with farmers and other communities in Sumberduren Village, Kec. Krucil, Probolinggo Regency.
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